Mona’s talent is that she understands what goes on in the minds and hearts of creatives and entrepreneurs. Human resources, talent management and communications make up the core of her professional choices – a welcomed touch in fields ranging from financial to tech to public affairs to entertainment.
In January 2016, Mona’s previous employer – communications agency Prime – suggested she start a recruitment business, as they noticed she had a knack for enhancing people’s work and self-esteem. This was the fifth time in three years that the idea was brought up by fellow colleagues and contacts. It was time for Mona to herself enhance her key talent – coaching other people to dare begin grasp their true potential.